Facebook Ads CPC
Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Facebook Ads CPC
- Median CPC on Facebook Ads is $1.16 in November 2024
- Median CPC on Facebook Ads decreased by -3.78% compared to last month
Want customized Facebook Ads performance reports and insights?
Connect your dataCampaign objective | Median | Range |
|---|---|---|
| Awareness | $2.22 +18.38% | $2.02 $2.42 |
| Sales | $1.31 -19.2% | $0.79 $2.39 |
| Leads | $1.63 +5.59% | $0.98 $3.27 |
| Engagement | $1.71 +8.11% | $0.36 $3.48 |
| Traffic | $0.2 +0.17% | $0.11 $0.35 |
Targeting type | ||
| Lookalike | $1.34 -5.55% | $0.57 $2.56 |
| Prospecting | $1.2 -0.58% | $0.55 $2.22 |
| Retargeting | $1.39 -4.33% | $0.64 $2.95 |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: November 10
Check out related metrics for Facebook Ads
Benchmark CPC for different platforms
Compare CPC across industries
- Facebook Ads CPC For B2B SaaS
- Facebook Ads CPC For Accounting Software
- Facebook Ads CPC For Analytics Software
- Facebook Ads CPC For Artificial Intelligence Software
- Facebook Ads CPC For B2B Fintech
- Facebook Ads CPC For B2B Healthcare Software
- Facebook Ads CPC For Business Intelligence Software
- Facebook Ads CPC For Cloud Computing
- Facebook Ads CPC For Commerce Solutions Software
- Facebook Ads CPC For Content Creation Software
- Facebook Ads CPC For Digital Marketing Software
And 246 more
Our comprehensive guide is designed specifically for Facebook Ads advertisers, brought to you by Varos data. This resource is your gateway to understanding the average Cost Per Click (CPC) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
Copyright © 2024 Varos