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Facebook Ads CTR

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR

  • Median CTR on Facebook Ads is 1.12% in December 2024
  • Median CTR on Facebook Ads decreased by -1.66% compared to last month

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Campaign objective

MedianRange
Awareness

0.07%

-27.44%

0.05%

0.09%

Sales

1.05%

+1.33%

0.68%

1.57%

Leads

0.9%

-4.2%

0.5%

1.23%

Engagement

0.26%

+17.94%

0.11%

0.67%

Traffic

2.55%

+0.61%

1.36%

4.2%

Targeting type

Lookalike

1.11%

-0.55%

0.58%

1.83%

Prospecting

1.12%

-1.66%

0.7%

1.76%

Retargeting

0.97%

-2.95%

0.6%

1.7%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 15

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Our comprehensive guide is designed specifically for Facebook Ads advertisers, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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