Google Ads CTR
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR
- Median CTR on Google Ads is 1.85% in December 2024
- Median CTR on Google Ads decreased by -1.28% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.95% +8.56% | 0.39% 2.16% |
| Local services | 13.63% +14.77% | 10.57% 16.89% |
| Multi-channel | 1.99% -3.87% | 0.98% 3.69% |
| Performance Max | 1.24% -0.08% | 0.83% 2.11% |
| Search | 14.4% +2.13% | 7.95% 28.08% |
| Shopping | 0.78% -4.12% | 0.58% 1.15% |
| Smart | 1.9% -14.6% | 1.43% 3.71% |
| Video | 0.57% +3.92% | 0.2% 0.97% |
Network | ||
| Content | 1% -3.78% | 0.28% 2.07% |
| Mixed | 1.26% +0.42% | 0.85% 2.11% |
| Search | 9.3% -1.06% | 3.32% 19.63% |
| Search (Partner) | 0.76% -12.99% | 0.19% 2.44% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: December 15
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Our comprehensive guide is designed specifically for Google Ads advertisers, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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