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Google Ads CTR For Baby Apparel & Accessories

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Baby Apparel & Accessories

  • Median CTR on Google Ads for baby apparel & accessories companies is 1.74% in April 2025
  • Median CTR on Google Ads for baby apparel & accessories companies decreased by -3.94% compared to last month

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Channel

MedianRange
Performance Max

1.35%

+2.29%

1.16%

1.55%

Search

24.24%

+22.39%

10.12%

44.83%

Shopping

1.16%

+30.77%

1.02%

1.28%

Video

0.56%

+28.72%

0.35%

0.77%

Network

Content

0.53%

+385.44%

0.34%

0.72%

Mixed

1.35%

+2.29%

1.16%

1.55%

Search

16.84%

+307.21%

1.84%

25.72%

Search (Partner)

0.49%

-7.39%

0.29%

1.09%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby Apparel & Accessories industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby Apparel & Accessories sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby Apparel & Accessories advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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