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Google Ads CTR For Cruelty-Free Beauty

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Cruelty-Free Beauty

  • Median CTR on Google Ads for cruelty-free beauty companies is 1.19% in March 2025
  • Median CTR on Google Ads for cruelty-free beauty companies decreased by -13.52% compared to last month

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Channel

MedianRange
Display

0.57%

+25.08%

0.45%

0.82%

Performance Max

0.89%

-5.13%

0.62%

1.34%

Search

20.4%

+9.77%

14.15%

26.72%

Shopping

0.63%

-3.13%

0.53%

0.73%

Video

0.45%

+21.63%

0.21%

0.74%

Network

Content

0.97%

+91.65%

0.47%

1.76%

Mixed

0.89%

-5.13%

0.62%

1.34%

Search

2.87%

-49.45%

1.7%

24.58%

Search (Partner)

0.25%

-27.36%

0.08%

0.84%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: March 30

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Cruelty-Free Beauty industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Cruelty-Free Beauty sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Cruelty-Free Beauty advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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