Google Ads CTR For Food & Beverage

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Food & Beverage

Median CTR on Google Ads for food & beverage companies is 1.53% in April 2025
Median CTR on Google Ads for food & beverage companies increased by +12.11% compared to last month

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Channel	Median	Range
Display	0.76% +34.66%	0.16% 1.27%
Multi-channel	1.63% +6.25%	1.16% 2.1%
Performance Max	0.99% -1.41%	0.72% 1.75%
Search	14.79% +12.47%	9.16% 24.5%
Shopping	0.68% -1.41%	0.56% 0.95%
Smart	12.87% +6.43%	6.89% 12.87%
Video	0.44% +8.03%	0.08% 0.98%
Network
Content	1% +14.15%	0.57% 1.78%
Mixed	0.99% -1.41%	0.72% 1.75%
Search	8.59% +12.98%	2.13% 18.48%
Search (Partner)	0.79% -9.9%	0.11% 3.03%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Google Ads CPM For Food & Beverage

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Google Ads CVR For Food & Beverage

Google Ads CPP For Food & Beverage

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Access more data for free

Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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