Google Ads CTR For Food & Beverage
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Food & Beverage
- Median CTR on Google Ads for food & beverage companies is 1.61% in December 2024
- Median CTR on Google Ads for food & beverage companies increased by +2.16% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.97% -6.18% | 0.38% 1.9% |
| Multi-channel | 1.57% -12.37% | 1.24% 1.89% |
| Performance Max | 1.02% +0.64% | 0.8% 1.62% |
| Search | 15.02% -9.06% | 8.48% 28.84% |
| Shopping | 0.64% -1.88% | 0.49% 0.88% |
| Video | 0.5% +14.57% | 0.22% 1.08% |
Network | ||
| Content | 1.27% -0.28% | 0.57% 2.01% |
| Mixed | 1.04% +2.14% | 0.8% 1.67% |
| Search | 9.39% -6.62% | 2.88% 24.72% |
| Search (Partner) | 0.79% -8.36% | 0.25% 2.07% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: December 22
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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