Google Ads CTR For Food & Beverage

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Food & Beverage

  • Median CTR on Google Ads for food & beverage companies is 1.62% in November 2024
  • Median CTR on Google Ads for food & beverage companies increased by +5.93% compared to last month

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Channel

MedianRange
Display

0.78%

+43.08%

0.38%

1.61%

Multi-channel

1.57%

+36.31%

1.4%

1.75%

Performance Max

0.97%

+0.74%

0.72%

1.64%

Search

16.95%

+17.22%

9.4%

27.9%

Shopping

0.67%

-1.56%

0.53%

1.14%

Video

0.46%

+48.46%

0.13%

0.76%

Network

Content

1.18%

+23.69%

0.48%

1.88%

Mixed

1.01%

+4.07%

0.74%

1.65%

Search

9.82%

+3.46%

3.14%

20.51%

Search (Partner)

0.7%

-17.64%

0.24%

2.06%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: November 10

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Food & Beverage industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Food & Beverage sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Food & Beverage advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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