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Google Ads CTR For High-end Beauty

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For High-end Beauty

  • Median CTR on Google Ads for high-end beauty companies is 2.23% in April 2025
  • Median CTR on Google Ads for high-end beauty companies decreased by -14.72% compared to last month

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Channel

MedianRange
Performance Max

1.05%

-3.53%

0.57%

1.39%

Search

21.83%

+5.43%

13.65%

25.73%

Shopping

0.96%

+18.59%

0.7%

1.34%

Network

Content

1.96%

+43.66%

0.98%

2.94%

Mixed

1.05%

-3.53%

0.57%

1.39%

Search

5.42%

+30.94%

3.34%

7.72%

Search (Partner)

0.16%

-31.61%

0%

0.64%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the High-end Beauty industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the High-end Beauty sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of High-end Beauty advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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