Google Ads CTR For Home & Garden Subscriptions

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Home & Garden Subscriptions

Median CTR on Google Ads for home & garden subscriptions companies is 1.67% in April 2025
Median CTR on Google Ads for home & garden subscriptions companies decreased by -2.84% compared to last month

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Channel	Median	Range
Performance Max	1.34% +0.02%	0.95% 1.98%
Search	12.54% -13.35%	9.91% 19.56%
Shopping	0.82% +10.63%	0.6% 1.29%
Video	0.44% +194.34%	0.01% 0.9%
Network
Content	0.92% +274.26%	0% 1.91%
Mixed	1.34% +0.02%	0.95% 1.98%
Search	7.33% +2.1%	1.81% 13.58%
Search (Partner)	1.23% -2.37%	0.26% 6.5%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden Subscriptions industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden Subscriptions sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden Subscriptions advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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