Google Ads CTR For Sports & Fitness Equipment

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Sports & Fitness Equipment

Median CTR on Google Ads for sports & fitness equipment companies is 1.51% in April 2025
Median CTR on Google Ads for sports & fitness equipment companies increased by +11.15% compared to last month

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Channel	Median	Range
Display	0.98% +27.24%	0.72% 1.06%
Performance Max	0.94% -4.16%	0.82% 1.82%
Search	16.69% +3.91%	10.47% 29.85%
Shopping	0.69% -11.33%	0.56% 0.92%
Video	0.84% +10.47%	0.66% 1.18%
Network
Content	1.37% -3.95%	1.02% 2.22%
Mixed	0.94% -4.16%	0.82% 1.82%
Search	9.49% +9.77%	1.88% 17.46%
Search (Partner)	0.65% +12.05%	0.11% 2.18%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

Check out related metrics for Google Ads

Google Ads CPM For Sports & Fitness Equipment

Google Ads ROAS For Sports & Fitness Equipment

Google Ads CVR For Sports & Fitness Equipment

Google Ads CPP For Sports & Fitness Equipment

Google Ads Cost Per Conversion For Sports & Fitness Equipment

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness Equipment industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness Equipment sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness Equipment advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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