Tiktok Ads CTR
Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Tiktok Ads CTR
- Median CTR on Tiktok Ads is 0.59% in November 2024
- Median CTR on Tiktok Ads decreased by -5.87% compared to last month
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Connect your dataGender | Median | Range |
|---|---|---|
| Female | 0.59% -6.36% | 0.43% 0.82% |
| Male | 0.57% +2.35% | 0.47% 0.71% |
| Unlimited | 0.62% +3.01% | 0.39% 0.84% |
Optimization goal | ||
| Clicks | 1.05% +19.16% | 0.75% 1.51% |
| Convert | 0.62% +4.5% | 0.45% 0.89% |
| Engaged View | 0.23% -15.4% | 0.17% 0.28% |
| Installs | 3.15% +350.48% | 0.43% 6.35% |
| In-App Events | 0.32% -20.33% | 0.2% 0.43% |
| Lead Generation | 0.43% +31.31% | 0.37% 0.49% |
| Reach | 0.14% +0.45% | 0.11% 0.17% |
| Traffic Landing Page Views | 1.17% -1.13% | 0.74% 1.33% |
| Value | 0.51% -13.53% | 0.41% 0.68% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: November 10
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And 54 more
Our comprehensive guide is designed specifically for Tiktok Ads advertisers, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Tiktok Ads. Leveraging insights from thousands of campaigns, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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