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Tiktok Ads CTR

Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Tiktok Ads CTR

  • Median CTR on Tiktok Ads is 0.65% in December 2024
  • Median CTR on Tiktok Ads increased by +1.42% compared to last month

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Gender

MedianRange
Female

0.64%

-0.19%

0.41%

0.91%

Male

0.54%

+3.34%

0.37%

0.88%

Unlimited

0.62%

+2.16%

0.41%

1.08%

Optimization goal

Clicks

0.8%

-6.66%

0.45%

1.06%

Convert

0.67%

+5%

0.44%

1.13%

Engaged View

0.2%

-6.66%

0.11%

0.24%

Installs

0.66%

-6.69%

0.59%

2.03%

In-App Events

0.41%

+5.98%

0.37%

0.41%

Reach

0.12%

-5.53%

0.1%

0.16%

Traffic Landing Page Views

1.65%

+37.41%

1.03%

2.62%

Value

0.59%

+0.67%

0.41%

1.07%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 15

Check out related metrics for Tiktok Ads

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Access more data for free

Our comprehensive guide is designed specifically for Tiktok Ads advertisers, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Tiktok Ads. Leveraging insights from thousands of campaigns, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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