Partnerships between companies can create powerful synergies and fuel exponential growth. This is especially true when it comes to relationships between tech providers and digital marketing agencies. By joining forces, they can amplify each other's strengths while covering more ground.
An agency partner program facilitates these mutually beneficial alignments. It's like an ecosystem where various businesses work together towards shared goals.
This article will explore the top agency partner platforms. We'll detail how they benefit both agencies and the software companies behind them.
First things first, what is an agency partner program? In short, it is a formal arrangement between a software provider and digital marketing agencies. The software company offers vetted agencies special resources, benefits, and incentives. In exchange, they get referrals, expertise, and expanded platform implementation.
The partnerships create a win-win scenario. The agencies gain a powerful new resource and revenue stream. The software expands its user base thanks to the amplification of agency referrals.
Joining an ecommerce partner program gives agencies many benefits. These directly lead to more profits and business growth. Here are some top benefits:
Together, these benefits accelerate an agency's growth.
Marketing agency partners also benefit the software companies sponsoring them. Here are the key advantages:
For software companies, partnerships further all aspects of customer success and sales growth.
A wide selection of ecommerce platforms and solutions offer software partner programs catering to digital marketing agencies. Here are some of our favorites:
Klaviyo provides email marketing and customer data software for over 100,000 direct-to-consumer brands. Their digital agency partner program lets freelancers, agencies, and other teams resell Klaviyo to clients.
Approved partners get discounted pricing for merchants, dedicated support, and co-marketing like webinars. These help agencies easily deliver Klaviyo and build expertise. Agencies also gain exclusive access to tools, training, and incentives to help grow their business.
ConvertCart boosts conversion rates for ecommerce brands. Their software personalizes shoppers' experiences to build loyalty. Partners can refer merchants or explore white-label offerings to promote ConvertCart's solutions.
Joint initiatives like co-marketing campaigns, blogs, and webinars aim to boost visibility while providing financial incentives.
ConvertCart's network spans over 500 brands across 35 countries. Their conversion ecosystem simplifies optimizing every touchpoint. Ecommerce partners gain a powerful new offering to meet ecommerce clients' needs, from product research to checkout.
Recharge builds loyalty and retention for subscription brands. Their ecosystem of partners helps merchants successfully leverage Recharge to increase KPIs like average order value and customer lifetime value.
As a Recharge Agency Partner, you get a host of customer success tools and training for frictionless retention services. Benefits also include revenue shares on referrals, warm introductions, and co-marketing. Three tiers (Registered, Select, and Premier) grant varying access to these benefits.
Recharge stands out with its partner-centric approach. They invest in partner success through enablement and incentives. This creates an interdependent network, driving exponential growth.
By becoming a Rebuy partner, agencies can unlock the power of personalized, on-site experiences for every client. Partners earn revenue share on referred and activated customers.
They receive hands-on partner training, a dedicated Slack channel for support, and opportunities to collaborate on marketing campaigns. This expands service capabilities while opening doors to new clients and revenue streams.
Tapcart is an emerging platform that aims to revolutionize how ecommerce brands build mobile apps. These apps create personalized mobile shopping experiences. The Tapcart digital agency partner program helps agencies grow by adding powerful mobile commerce capabilities to their stacks. Partners get access to Tapcart's suite of iOS and Android app builders, newsletter tools, and more.
Agencies get VIP offerings and commission income on referrals. A dedicated Partner Manager ensures they have the assets and support needed to showcase Tapcart's offering. Co-marketing helps with lead gen, too.
Tapcart focuses solely on mobile platforms, unlike broader platforms. With consumer behavior shifting online, mobile optimization is increasingly vital.
Okendo's marketing platform builds capabilities for customer retention rates and loyalty. It provides the tools to help brands strengthen relationships over time. All 650+ partners unlock revenue share, exclusive access, and co-marketing. These are meant to expand service offerings and brand exposure.
Okendo complements other martech tools by specializing in retention. Most platforms focus on acquisition. Okendo fills a critical gap.
Verblio has been around for years, providing custom, high-quality written content for brands. They aim to help them engage audiences and drive growth through content marketing and SEO.
Verblio's marketing partnership program puts the power of professionally produced, on-brand custom content into agencies' hands. For each referred and retained Verblio client, partners earn up to 10% of the revenue share after the first 90 days. A 200$ bonus is also on the table.
Special promotional offers, reliable scope-based pricing models, and rigorous creative vetting ensure customers only get matched with the very best writers. Partners praise the quality of work and reliability of output.
Verblio complements other services as a specialized content solution. On-demand access to writers sets them apart from freelancing.
Vidyard is video software for emails, websites, and other touchpoints. This keeps human connections alive in digital experiences.
Vidyard offers partners financial incentives and brand-building opportunities to drive video adoption. Agencies earn a 10% revenue share on customer spending they refer, plus a $500 bonus on the first closed deal.
Marketing agency partners receive training while co-marketing asset access and template galleries simplify getting customers onboard. Adoption consulting and launch planning support ensure clients integrate and maximize value from personalized video.
Vidyard is unique as an enterprise video platform tailored for business contexts from sales to marketing.
Next, Huckabuy offers SEO software to boost site speed, traffic, and search performance. Core web vital tools optimize site speed, on-page authority, and indexing for improved discoverability.
Partners access referral fees, marketing assets, and an SEO analyst. These help partners monetize the offering. Ongoing access to the latest innovations ensures customers remain ahead of ever-evolving search landscape needs.
Last but not least, ActiveCampaign is well-known in the digital marketing realm. Its platform automates marketing, sales, and customer journeys through one platform. ActiveCampaign helps partners grow by providing access to its leading customer experience automation platform. Partners earn commissions referring to ActiveCampaign as well as migrating customers onto the CXA solution.
Partners also receive access to coveted marketing assets. The sales enablement programs, onboarding resources, and ongoing support also help.
ActiveCampaign uniquely combines email, automation, and CRM in a unified platform.
Joining a partner program opens doors for agencies to differentiate and amplify impact. However, not all tech alliances successfully move the revenue needle or earn clients' trust. The most empowering partnerships strategically align with values.
Here are five tips for evaluating potential ecommerce partner programs:
Every agency path is unique. Yet, partnerships rooted in shared goals, transparency, and mutual growth benefit clients most by accelerating prosperity. Evaluating fits helps agencies unlock the next level.
About the Author
Sarah Clowes-Walker
Head of Marketing at Varos
Learn how to beat out your competition on TikTok. We've analyzed thousands of TikTok ads accounts and discovered what the best are doing.
Check out our free benchmarking tool, where you can get KPIs by industry vertical from the thousands of companies on Varos.
Get granular, real-time benchmarks from companies just like yours.
Navigate Marketing Trends with Data-Driven Insights from 4,500 companies
Get the actionable insights your business needs to succeed. Stop analyzing your business metrics in a vacuum.
Know how you stack up
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
We're always looking for passionate teammates to come along for the ride. Shoot us an email at.