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Varos equips you with real-time competitor benchmarking that puts your Google Ads KPIs right next to your competitors’ results. So you’ll always understand how you stack up, then be ready to catch up or pull further ahead.
Our Google Adwords integration connects to your Google Adwords account and imports your campaign results in real time. But that’s only the beginning — our platform crowdsources data from your peers and displays them alongside your KPIs. You’ll then understand the entire context behind your campaigns and the results.
Varos empowers you with the entire context behind your Google Ads KPIs. Our platform gives you:
Learn more about how Varos helps you grow — and how we do it.
Varos aggregates, anonymizes, and processes actual marketing data from thousands of SaaS and eCommerce companies. We prioritize data accuracy and frequent updates, so you always have real-time benchmarks to guide your decisions. In addition, our data scientists, engineers, and marketers make sure the data we display in your dashboard is your peers’ benchmarks — so you can catch up or pull further ahead.
After you connect your account, Varos imports your historical and current Google Ads data. We’re then able to give you the entire story behind each metric, which include:
Additionally, we display your results alongside the industry average for each KPI. So you’ll always be well aware of how you stack up. From there, you can make data-driven decisions to pull ahead of the competition.
You undoubtedly use results from past campaigns to inform decisions for future campaigns. However, while this helps gauge success, it’s not the complete story behind your Google Ads KPIs.
Varos equips you with Google Ads benchmarks specific to your industry. As a result, you’ll have more data points to inform your decisions. For example, you may discover that while you’ve been improving on past results, you're still behind the competition. Or perhaps you’ll find that you’re well ahead of the pack — you can focus on maintaining your position.
We give you added data to maximize your marketing budget, find new customers, and become even more competitive.
Varos uses leading-edge security to protect your user account and securely connect to your Google Adwords account. We take your trust seriously and implement effective security measures to protect your data from cyber attacks.
In addition, if you consent to Varos data usage, we completely anonymize your data before using it in our platform. So nobody will see your specific results, but instead, they’ll be used in the overall average calculations for your industry.
Most platforms designed to help your marketing efforts still keep your data in a vacuum. This is a fundamental flaw in the current state of digital marketing, so we developed Varos to solve this problem.
Varos is a unique type of marketing solution that integrates with the eCommerce and advertising platforms you use, then helps drive data-driven marketing decisions. As a result, you won’t just see your results but the entire industry’s results.
Are you spending too much? Not enough? Is your CTR low for your industry? Varos lets you see how your metrics compare to similar businesses, so you aren’t making decisions in a bubble. You’ll be ready to improve every Google Ads KPI that drives meaningful results.
We're always looking for passionate teammates to come along for the ride. Shoot us an email at.
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc