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Don’t make marketing decisions in a bubble — let Varos unlock real-time competitor benchmarking to enable true data-driven decisions. Always know how you compare, then catch up or stay in the lead.
Our unique platform aggregates and anonymizes eCommerce and SaaS data from over 3,000 participating businesses. Then, Varos shows you how your competition is performing right alongside your own results — all in real time. All of your essential Snapchat Ads metrics won’t exist in a vacuum but in the full context of your industry.
Varos unlocks the full context behind your ad results. With our platform, you’ll:
Learn more about how Varos helps you grow — and how we do it.
Data is at the core of Varos' ability to give you actionable, real-time competitor benchmarking. We crowdsource, anonymize, and process advertising and sales KPIs from thousands of participating eCommerce sites and SaaS organizations. We know our data needs to be precise, so our teams verify the integrity of every bit of data before displaying it in your dashboard, right alongside your campaign or sales performance.
Marketing your business has continuously changed over the past decades, allowing businesses to better reach new customers and granularly track the results of campaigns. However, one problem remains — most companies still make decisions based on past results.
It makes sense to try to improve on your past results, but without industry-specific benchmarks, you might be focusing on the wrong KPIs. For example, your CVR might be lower than the industry average, but you focus on minimizing your CPC.
In the past, industry benchmarks were only available as quarterly or annually published reports. While helpful, it can often be too little too late.
Now, real-time KPI benchmarking keeps you aware of how your peers are performing every day. So you’ll know how your peers' Snapchat Ads are performing while also better staying aware of industry trends. So, for example, if you see a drop in conversion rates across industry averages, you can avoid overanalyzing your own CVR decrease.
Having access to industry-wide benchmarks lets you make better decisions about your current and future campaigns. As a result, you’ll have more data than ever before to optimize every dollar you spend to better scale your business.
Varos imports Snapchat Ads KPIs related to your paid ad campaigns. Our platform uses your KPIs to showcase your results alongside your peers so you understand the entire story behind your results.
We securely import the following KPIs:
Once connected, your dashboard will showcase in comparison to your competitors. Then you’ll be ready to make more informed decisions to refine existing campaigns and develop new campaigns.
Varos uses the latest security technologies to integrate your Snapchat Ads account. Your data is then securely imported into our platform. Your Varos user account is also protected against cyber attacks. You’re trusting us with your data; we do not take that responsibility lightly.
In addition, if you decide to authorize Varos to use your data for our platform, it is fully anonymized and only used in overall averages. Nobody will see your specific results.
Tools and services to help market your business are nothing new. But here at Vartos, we’ve built a unique platform to give you access to more data well beyond your own results. You’ll have access to real-time Snapchat Ads benchmarks specific to your industry to inform your marketing decision.
We're always looking for passionate teammates to come along for the ride. Shoot us an email at.
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc