Google Ads CTR For Baby & Children Subscriptions

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Baby & Children Subscriptions

Median CTR on Google Ads for baby & children subscriptions companies is 1.88% in March 2025
Median CTR on Google Ads for baby & children subscriptions companies increased by +0.36% compared to last month

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Channel	Median	Range
Performance Max	1.3% +3.17%	1.02% 1.63%
Search	14.79% +18.94%	11.6% 33.14%
Shopping	0.83% -15.26%	0.82% 1.01%
Video	0.1% +10.24%	0.1% 0.11%
Network
Content	0.2% -15.81%	0.08% 3.49%
Mixed	1.3% +3.17%	1.02% 1.63%
Search	10.9% -1.68%	3.33% 17.43%
Search (Partner)	0.4% -4.98%	0.32% 1.14%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: March 30

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Subscriptions industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Subscriptions sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Subscriptions advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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