Facebook Ads CTR For Baby & Children

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Baby & Children

  • Median CTR on Facebook Ads for baby & children companies is 1.1% in December 2024
  • Median CTR on Facebook Ads for baby & children companies increased by +0.23% compared to last month

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Campaign objective

MedianRange
Sales

1.11%

+7.42%

1.03%

1.38%

Engagement

0.25%

+1.34%

0.05%

0.48%

Traffic

2.97%

+3.96%

1.92%

4.14%

Targeting type

Lookalike

0.95%

-12.72%

0.59%

1.47%

Prospecting

1.08%

-0.54%

0.72%

1.61%

Retargeting

0.85%

-3.42%

0.56%

1.07%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 15

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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