Facebook Ads CTR For Baby & Children

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Baby & Children

  • Median CTR on Facebook Ads for baby & children companies is 0.96% in October 2024
  • Median CTR on Facebook Ads for baby & children companies decreased by -0.14% compared to last month

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Campaign objective

MedianRange
Sales

0.98%

+1.23%

0.73%

1.05%

Engagement

0.18%

+35.68%

0.1%

0.24%

Traffic

3.61%

+34.26%

1.72%

4.87%

Targeting type

Lookalike

0.92%

+15.66%

0.57%

1.21%

Prospecting

0.96%

-1.61%

0.66%

1.52%

Retargeting

0.82%

+12.3%

0.58%

1.36%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: October 13

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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