Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.74% in April 2025
- Median CTR on Google Ads for baby & children companies decreased by -1.22% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 1.25% +62.61% | 0.7% 5.25% |
| Performance Max | 1.31% +0.78% | 1.02% 1.66% |
| Search | 21.26% +4.94% | 10.16% 33.7% |
| Shopping | 1.01% -2.54% | 0.75% 1.27% |
| Video | 0.1% -11.29% | 0.09% 0.68% |
Network | ||
| Content | 0.08% -88.12% | 0% 0.21% |
| Mixed | 1.31% +0.78% | 1.02% 1.66% |
| Search | 9.25% +6.91% | 2.26% 24.63% |
| Search (Partner) | 0.38% -31.59% | 0.12% 1.02% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: April 13
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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