Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 2.48% in November 2024
- Median CTR on Google Ads for baby & children companies increased by +20.87% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 3.42% +21.35% | 2.51% 3.64% |
| Performance Max | 1.49% +0.97% | 1.14% 2.45% |
| Search | 24.2% +25.71% | 12.79% 35.33% |
| Shopping | 1.25% +4.75% | 0.87% 1.35% |
| Video | 0.21% -14.9% | 0.08% 0.82% |
Network | ||
| Content | 2% +32.4% | 0.48% 3.42% |
| Mixed | 1.53% -1.12% | 1.16% 2.59% |
| Search | 11.21% -12.88% | 3.27% 26.37% |
| Search (Partner) | 0.81% +28.71% | 0.21% 2.94% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: November 10
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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