Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.64% in September 2024
- Median CTR on Google Ads for baby & children companies decreased by -7.32% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Multi-channel | 1.15% -28.78% | 0.89% 1.41% |
| Performance Max | 1.3% -2.5% | 0.84% 2.09% |
| Search | 23.79% +5.46% | 14.43% 44.06% |
| Shopping | 1.07% -0.41% | 0.74% 1.43% |
| Video | 0.21% -63.58% | 0.16% 0.51% |
Network | ||
| Mixed | 1.3% -2.5% | 0.84% 2.09% |
| Search | 15.87% +8.68% | 4.02% 31.29% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: September 2
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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