Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.85% in December 2024
- Median CTR on Google Ads for baby & children companies decreased by -10.35% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 2.82% -10.96% | 2.43% 2.84% |
| Performance Max | 1.49% +2.1% | 1.04% 2.22% |
| Search | 22.24% +1.29% | 11.02% 35.74% |
| Shopping | 1.14% -5.17% | 1.01% 1.27% |
| Video | 0.3% -42.73% | 0.08% 0.51% |
Network | ||
| Content | 1.22% -48.59% | 0.03% 2.84% |
| Mixed | 1.52% +0.86% | 1.11% 2.3% |
| Search | 11.09% -0.47% | 3.93% 29.63% |
| Search (Partner) | 0.56% -30.86% | 0.27% 2.27% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: December 15
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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