Google Ads CTR For Baby & Children
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children
- Median CTR on Google Ads for baby & children companies is 1.93% in March 2025
- Median CTR on Google Ads for baby & children companies increased by +16.19% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.48% -37.2% | 0.28% 0.72% |
| Performance Max | 1.36% -0.71% | 0.96% 1.56% |
| Search | 19.82% -0.95% | 12.44% 34.47% |
| Shopping | 1.13% -0.93% | 0.95% 1.23% |
| Video | 0.1% -59.36% | 0.06% 0.49% |
Network | ||
| Content | 0.12% -86.96% | 0% 0.54% |
| Mixed | 1.36% -0.71% | 0.96% 1.56% |
| Search | 13.34% +133.9% | 3.28% 27.79% |
| Search (Partner) | 0.77% +70.8% | 0.26% 3.05% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: March 9
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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