Tiktok Ads CTR For Baby & Children

Always up-to-date Tiktok Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Tiktok Ads CTR For Baby & Children

  • Median CTR on Tiktok Ads for baby & children companies is 0.93% in April 2025
  • Median CTR on Tiktok Ads for baby & children companies increased by +4.5% compared to last month

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Gender

MedianRange
Female

0.97%

+37.49%

0.41%

1.03%

Unlimited

0.89%

-0.31%

0.65%

0.95%

Optimization goal

Convert

0.98%

+4.39%

0.64%

1.11%

Value

0.74%

-12.07%

0.73%

0.82%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Tiktok Ads advertisers in the Baby & Children industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Tiktok Ads. Leveraging insights from thousands of campaigns within the Baby & Children sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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