Paid Media Benchmarks for Electronics Brands

KPIs on Meta Ads

Metrics
Consumer Electronics
Other Industry

CPM
$8.1
$7.5

ROAS
2.62
2.56

Conversion Rate
1.5%
1.7%

Meta Ads Summary Table

Metrics
July 2023
YoY % change
June 2024
MoM % change

CPM
$7.5
9%
$8.5
-4%

ROAS
3.03
-14%
2.67
-2%

CVR
1.5%
-2%
1.7%
-14%

Insights:

CPM for Consumer Electronics was $8.1. This is a 14% increase compared to July 2023 and a 4% decrease compared to June 2024.
ROAS for Consumer Electronics was 2.62. This is a 12% decrease compared to July 2023 and a 2% decrease compared to June 2024.
Conversion Rate (CVR) for Consumer Electronics was 1.5%. This is unchanged compared to July 2023 and a 14% decrease compared to June 2024

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About These Paid Media Benchmarks

Venture into the Electronics industry with our extensive Paid Media Benchmarks for September 2023. Based on a robust dataset from 4000 companies assembled by Varos, this report elucidates key performance indicators for Meta Ads, Google Ads, and TikTok Ads. Get a detailed view of the average CPM across different paid media platforms over the last year, with a special focus on the electronics sector. The report dissects CPM trends by company spend level and average order value (AOV), giving you the tools to maintain competitiveness and optimize your advertising budget.

KPIs on Google Ads

Metrics
Consumer Electronics
Other Industry

CPM
$12.5
$11.8

ROAS
3.12
3.52

Conversion Rate
2.56%
2.4%

Google Ads Summary Table

Metrics
July 2023
YoY % change
June 2024
MoM % change

CPM
$13.8
-10%
$12.8
-2%

ROAS
3.25
-4%
3.47
-10%

CVR
1.6%
60%
2.40%
7%

Insights:

CPM for Consumer Electronics was $12.5. This es un 10% decrease compared to July 2023 and a 2% decrease compared to June 2024.
ROAS for Consumer Electronics was 3.12. This es un 4% decrease compared to July 2023 and a 10% decrease compared to June 2024.
Conversion Rate (CVR) for Consumer Electronics was 2.56%. This is a 60% increase compared to July 2023 and a 7% increase compared to June 2024.

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KPIs on TikTok Ads

Metrics
Consumer Electronics
Other Industry

CPM
$15.7
$10.0

CTR
$0.8
5.53

Conversion Rate
1.7%
3.6%

TikTok Ads Summary Table

Metrics
June 2023
YoY % change
May 2024
MoM % change

CPM
$15.5
1%
$13.1
20%

ROAS
0.57
32%
$0.9
-13%

CVR
3.8%
-55%
2.2%
-22%

Insights:

CPM for Consumer Electronics was $15.7 in June 2024. That is a 1% increase as compared to June 2023, and a 20% increase as compared to May 2024.
ROAS for Consumer Electronics was 0.8 in June 2024. That is a 32% increase as compared to June 2023, and a 13% decrease as compared to May 2024.
Conversion Rate (CVR) for Consumer Electronics was 1.7% in June 2024. That is a 55% decrease as compared to June 2023, and a 22% decrease as compared to May 2024.

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Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$7.6
$10.0
$18.9

7/1/2022
$9.0
$8.7
$7.4

8/1/2022
$7.8
$9.4
$12.5

9/1/2022
$9.0
$12.3
$13.1

10/1/2022
$9.9
$9.4
$11.4

11/1/2022
$9.6
$10.6
$13.1

12/1/2022
$4.8
$12.4
$8.2

1/1/2023
$4.3
$7.9
$5.3

2/1/2023
$7.7
$7.5
$6.7

3/1/2023
$6.8
$8.3
$3.5

4/1/2023
$6.4
$8.5
$3.7

5/1/2023
$7.3
$9.8
$8.4

6/1/2023
$8.6
$9.9
$7.7

7/1/2023
$7.1
$11.8
$7.5

8/1/2023
$6.2
$11.0
$8.0

9/1/2023
$7.9
$10.8
$8.8

10/1/2023
$7.7
$11.1
$9.3

5/1/2024
$9.1
$10.5
$13.1

6/1/2024
$8.5
$12.8
$15.7

7/1/2024
$8.1
$12.5
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Insights: CPM for Electronics companies have increased 14% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 17% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 71% in the last 12 months on TikTok Ads.

Electronics Cost Per Mille (CPM) Broken Down by Company Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Electronics Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Electronics - July 2024

Table of Contents

KPIs on Meta Ads

Meta Ads Summary Table

About These Paid Media Benchmarks

KPIs on Google Ads

Google Ads Summary Table

KPIs on TikTok Ads

TikTok Ads Summary Table

Last 12 Months Average CPM by Paid Media Platforms

Electronics Cost Per Mille (CPM) Broken Down by Company Spend Level

Electronics Cost Per Mille (CPM) Broken Down by Company AOV

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