Paid Media Benchmarks for Vitamins Supplements - July 2024

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

  • Metrics
  • Vitamins & Suplements
  • Wellness Industry

Meta Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $15.1
  • 6%
  • $17.8
  • -10%
  • ROAS
  • 1.39
  • 22%
  • 1.19
  • 42%
  • CVR
  • 3.51%
  • 29%
  • 3%
  • 48%

Insights:

  • CPM for Vitamins & Supplements was $16.0 in July 2023. That is a 6% increase compared to July 2023 and a 10% decrease compared to June 2024.
  • ROAS for Vitamins & Supplements was 1.69 in July 2023. That is a 22% increase compared to July 2023 and a 42% increase compared to June 2024.
  • Conversion Rate (CVR) for Vitamins & Supplements was 5% in July 2023. That is a 29% increase compared to July 2023 and a 48% increase compared to June 2024.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Unlock the potentials of the Vitamins and Supplements industry with our thorough Paid Media Benchmarks - September 2023. Using data from 4000 companies, expertly curated by Varos, this report provides key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Gain insight into the average CPM across diverse paid media platforms over the past year and explore CPM trends within the vitamins and supplements sector, broken down by company spend level and average order value (AOV). Harness this data to ensure your brand maintains a competitive edge in this fast-paced industry.

KPIs on Google Ads

  • Metrics
  • Vitamins & Suplements
  • Wellness Industry

Google Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $13.6
  • 43%
  • $21.3
  • -8%
  • ROAS
  • 1.79
  • 26%
  • 2.58
  • -12%
  • CVR
  • 3.4%
  • 11%
  • 4.3%
  • -11%

Insights:

  • CPM for Google Ads in Vitamins & Supplements was $19.6 in July 2023. That is a 43% increase compared to July 2023 and an 8% decrease compared to June 2024.
  • ROAS for Google Ads in Vitamins & Supplements was 2.26 in July 2023. That is a 26% increase compared to July 2023 and a 12% decrease compared to June 2024.
  • Conversion Rate (CVR) for Google Ads in Vitamins & Supplements was 3.8% in July 2023. That is an 11% increase compared to July 2023 and an 11% decrease compared to June 2024.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

  • Metrics
  • Natural Wellness Products
  • Wellness Industry

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok
  • 6/1/2022
  • $23.8
  • $12.2
  • $8.3
  • 7/1/2022
  • $18.7
  • $10.2
  • $8.8
  • 8/1/2022
  • $16.4
  • $12.1
  • $7.4
  • 9/1/2022
  • $16.6
  • $14.6
  • $9.0
  • 10/1/2022
  • $15.7
  • $13.5
  • $11.3
  • 11/1/2022
  • $19.5
  • $15.4
  • $7.7
  • 12/1/2022
  • $14.2
  • $12.3
  • $9.8
  • 1/1/2023
  • $12.5
  • $13.1
  • $7.3
  • 2/1/2023
  • $14.2
  • $13.3
  • $8.1
  • 3/1/2023
  • $14.2
  • $12.3
  • $12.6
  • 4/1/2023
  • $14.1
  • $12.6
  • $11.2
  • 5/1/2023
  • $13.9
  • $11.2
  • $9.9
  • 6/1/2023
  • $11.3
  • $14.3
  • $10.5
  • 7/1/2023
  • $13.6
  • $12.1
  • $10.4
  • 8/1/2023
  • $15.2
  • $12.6
  • $8.6
  • 10/1/2023
  • $13.2
  • $13.3
  • $9.3

Insights: CPM for Vitamins Supplements companies have increased 36% in the last 12 months on Meta Ads. CPM for Vitamins Supplements companies have increased 24% in the last 12 months on Google Ads. CPM for Vitamins Supplements companies have increased 3% in the last 12 months on TikTok Ads.