Facebook Ads CTR For Digital Marketing Software

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Digital Marketing Software

  • Median CTR on Facebook Ads for digital marketing software companies is 0.92% in December 2024
  • Median CTR on Facebook Ads for digital marketing software companies decreased by -12.73% compared to last month

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Campaign objective

MedianRange
Sales

0.72%

+6.22%

0.59%

1.74%

Engagement

0.29%

+38.79%

0.13%

0.6%

Traffic

1.92%

-18.39%

1.25%

3.82%

Targeting type

Lookalike

0.87%

+7.93%

0.6%

1.48%

Prospecting

1.04%

-10.41%

0.69%

1.76%

Retargeting

0.76%

-16.84%

0.41%

1.51%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 22

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Benchmark CTR for different platforms

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Digital Marketing Software industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Digital Marketing Software sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Digital Marketing Software advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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