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Facebook Ads CTR For Sports & Fitness

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Sports & Fitness

  • Median CTR on Facebook Ads for sports & fitness companies is 1.13% in April 2025
  • Median CTR on Facebook Ads for sports & fitness companies increased by +4.55% compared to last month

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Campaign objective

MedianRange
Sales

0.47%

+3.04%

0.43%

0.51%

Engagement

0.09%

-50.5%

0.07%

1.06%

Traffic

2.93%

-9.64%

1.48%

4.72%

Targeting type

Lookalike

0.82%

-18.64%

0.68%

1.16%

Prospecting

1.15%

+5.96%

0.86%

1.68%

Retargeting

0.99%

+8.53%

0.68%

1.35%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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