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Facebook Ads CTR For Home & Garden

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Home & Garden

  • Median CTR on Facebook Ads for home & garden companies is 1.16% in April 2025
  • Median CTR on Facebook Ads for home & garden companies decreased by -0.09% compared to last month

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Campaign objective

MedianRange
Sales

0.78%

-20.63%

0.24%

1.15%

Engagement

0.13%

-6.88%

0.08%

0.67%

Traffic

2.8%

-5.3%

1.14%

4.69%

Targeting type

Lookalike

1.18%

+2.53%

0.67%

2.06%

Prospecting

1.18%

+5.38%

0.73%

1.77%

Retargeting

1.16%

+6.57%

0.75%

1.95%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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