Facebook Ads CTR For Home & Garden

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Home & Garden

  • Median CTR on Facebook Ads for home & garden companies is 1.28% in December 2024
  • Median CTR on Facebook Ads for home & garden companies decreased by -1.72% compared to last month

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Campaign objective

MedianRange
Sales

0.83%

+6.7%

0.5%

1.37%

Leads

1%

-6.08%

1%

1.01%

Engagement

0.16%

-24.27%

0.1%

0.9%

Traffic

2.6%

-2.15%

1.67%

3.4%

Targeting type

Lookalike

1.22%

-4.51%

0.81%

2.19%

Prospecting

1.27%

-0.77%

0.77%

1.82%

Retargeting

1.16%

+4.29%

0.68%

1.97%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 15

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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