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Facebook Ads CTR For Marketing & Advertising Agency

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Marketing & Advertising Agency

  • Median CTR on Facebook Ads for marketing & advertising agency companies is 1% in April 2025
  • Median CTR on Facebook Ads for marketing & advertising agency companies increased by +0.61% compared to last month

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Campaign objective

MedianRange
Sales

1.01%

-20.49%

0.83%

1.19%

Engagement

0.32%

-25.69%

0.24%

0.8%

Traffic

1.67%

-22.24%

1.11%

3.19%

Targeting type

Lookalike

0.63%

-18.38%

0.41%

1.68%

Prospecting

1.05%

-2.15%

0.64%

1.72%

Retargeting

0.68%

-27.8%

0.45%

1.78%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

Benchmark CTR for different platforms

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Marketing & Advertising Agency industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Marketing & Advertising Agency sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Marketing & Advertising Agency advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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