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Facebook Ads CTR For Baby & Children Toys

Always up-to-date Facebook Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Facebook Ads CTR For Baby & Children Toys

  • Median CTR on Facebook Ads for baby & children toys companies is 1.03% in April 2025
  • Median CTR on Facebook Ads for baby & children toys companies increased by +0.44% compared to last month

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Campaign objective

MedianRange
Engagement

0.18%

+14.81%

0.13%

0.24%

Traffic

4.56%

+29.81%

3.32%

5.35%

Targeting type

Lookalike

0.85%

+0.54%

0.68%

1.14%

Prospecting

0.99%

-1.88%

0.83%

1.57%

Retargeting

0.69%

+18.57%

0.48%

1.22%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Facebook Ads advertisers in the Baby & Children Toys industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Facebook Ads. Leveraging insights from thousands of campaigns within the Baby & Children Toys sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Toys advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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