Google Ads CTR For Baby & Children Toys
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Baby & Children Toys
- Median CTR on Google Ads for baby & children toys companies is 1.93% in March 2025
- Median CTR on Google Ads for baby & children toys companies increased by +16.44% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.52% +64.28% | 0.37% 0.66% |
| Performance Max | 1.18% -13.84% | 0.93% 1.56% |
| Search | 19.77% -2.62% | 14.66% 28.03% |
| Shopping | 1.1% +17.65% | 1.02% 1.13% |
| Video | 0.77% +24.27% | 0.13% 0.97% |
Network | ||
| Content | 0.23% -28.04% | 0% 0.81% |
| Mixed | 1.18% -13.84% | 0.93% 1.56% |
| Search | 19.85% +56.89% | 4.18% 25.86% |
| Search (Partner) | 0.5% +52.73% | 0.36% 0.94% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: March 30
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Toys industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Toys sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Toys advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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