Google Ads CTR For Home & Garden

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Home & Garden

Median CTR on Google Ads for home & garden companies is 1.75% in April 2025
Median CTR on Google Ads for home & garden companies increased by +4.34% compared to last month

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Channel	Median	Range
Display	0.88% +28.33%	0.52% 2.99%
Local services	21.95% +13.29%	18.06% 25.85%
Performance Max	1.33% +3.15%	0.92% 2.05%
Search	13.18% +1.47%	8.87% 21.24%
Shopping	0.85% -3.61%	0.63% 1.28%
Smart	1.15% +38.62%	1.02% 1.27%
Video	0.6% +16.58%	0.17% 1.02%
Network
Content	1.07% -3.83%	0.61% 2.09%
Mixed	1.33% +3.15%	0.92% 2.05%
Search	7.83% +2.95%	2.06% 14.61%
Search (Partner)	0.77% -31.11%	0.19% 3.5%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Access more data for free

Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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