Google Ads CTR For Home & Garden
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Home & Garden
- Median CTR on Google Ads for home & garden companies is 1.64% in March 2025
- Median CTR on Google Ads for home & garden companies increased by +0.91% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.82% +31.84% | 0.33% 2.37% |
| Local services | 20.46% +0.99% | 16.97% 23.94% |
| Multi-channel | 2.8% +77.27% | 2.13% 2.93% |
| Performance Max | 1.24% +2.47% | 0.85% 1.95% |
| Search | 13.26% +2.09% | 8.56% 20.51% |
| Shopping | 0.82% -1.95% | 0.62% 1.11% |
| Smart | 0.58% -39.31% | 0.39% 0.76% |
| Video | 0.56% +0.99% | 0.2% 1.15% |
Network | ||
| Content | 1.22% +4.68% | 0.53% 2.66% |
| Mixed | 1.24% +2.47% | 0.85% 1.95% |
| Search | 6.75% +13.28% | 1.76% 13.57% |
| Search (Partner) | 0.75% +16.94% | 0.15% 2.67% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: March 9
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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