Google Ads CTR For Home & Garden

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Home & Garden

Median CTR on Google Ads for home & garden companies is 1.67% in December 2024
Median CTR on Google Ads for home & garden companies decreased by -3.74% compared to last month

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Channel	Median	Range
Display	0.75% +62.45%	0.42% 2.34%
Local services	18.17% +10.51%	16.89% 19.45%
Multi-channel	3.89% +30.15%	3.45% 4.33%
Performance Max	1.31% -3.59%	0.87% 2.3%
Search	15.11% -1.33%	9.38% 25.61%
Shopping	0.81% +1.21%	0.62% 1.18%
Video	0.66% -10.52%	0.31% 1.16%
Network
Content	0.86% -14.29%	0.43% 2.2%
Mixed	1.4% +2.19%	0.87% 2.24%
Search	8.86% -11.94%	2.53% 18.15%
Search (Partner)	0.59% -45.09%	0.14% 1.92%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: December 15

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Access more data for free

Our comprehensive guide is designed specifically for Google Ads advertisers in the Home & Garden industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Home & Garden sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Home & Garden advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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