Google Ads CTR For Marketing & Advertising Agency
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Marketing & Advertising Agency
- Median CTR on Google Ads for marketing & advertising agency companies is 1.88% in March 2025
- Median CTR on Google Ads for marketing & advertising agency companies decreased by -25.4% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Performance Max | 1.61% -4.54% | 1.37% 1.83% |
| Search | 9.26% +28.82% | 4.43% 24.37% |
| Video | 0.24% -21.43% | 0.11% 0.61% |
Network | ||
| Content | 0.63% -2.16% | 0.18% 1.26% |
| Mixed | 1.61% -4.54% | 1.37% 1.83% |
| Search | 9.14% +62.18% | 4.45% 28.71% |
| Search (Partner) | 3.33% +34.32% | 0.96% 13.53% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: March 9
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Marketing & Advertising Agency industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Marketing & Advertising Agency sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Marketing & Advertising Agency advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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