Google Ads CTR For Marketing & Advertising Agency
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Marketing & Advertising Agency
- Median CTR on Google Ads for marketing & advertising agency companies is 2.08% in April 2025
- Median CTR on Google Ads for marketing & advertising agency companies increased by +7.6% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.1% -31.22% | 0.1% 0.1% |
| Performance Max | 1.4% -4.04% | 1.35% 1.57% |
| Search | 10.33% +21.05% | 4.12% 22.71% |
| Video | 0.08% -21.3% | 0.07% 0.29% |
Network | ||
| Content | 0.1% -64.49% | 0.09% 0.83% |
| Mixed | 1.4% -4.04% | 1.35% 1.57% |
| Search | 8.97% +30.39% | 4.04% 27.99% |
| Search (Partner) | 0.51% -90.96% | 0% 3.11% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: April 13
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Marketing & Advertising Agency industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Marketing & Advertising Agency sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Marketing & Advertising Agency advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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