Google Ads CTR For Sports & Fitness
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Sports & Fitness
- Median CTR on Google Ads for sports & fitness companies is 1.43% in April 2025
- Median CTR on Google Ads for sports & fitness companies increased by +5.95% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.93% +4.89% | 0.78% 0.98% |
| Performance Max | 0.93% -3.54% | 0.68% 1.51% |
| Search | 15.8% +7.58% | 10.08% 24.69% |
| Shopping | 0.78% -4.37% | 0.56% 0.94% |
| Video | 0.84% +28.09% | 0.45% 0.95% |
Network | ||
| Content | 1.05% -28.63% | 0.69% 1.6% |
| Mixed | 0.93% -3.54% | 0.68% 1.51% |
| Search | 6% +62.76% | 1.79% 17.04% |
| Search (Partner) | 0.58% +1.84% | 0.14% 1.88% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: April 13
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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