Google Ads CTR For Sports & Fitness
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Sports & Fitness
- Median CTR on Google Ads for sports & fitness companies is 1.38% in March 2025
- Median CTR on Google Ads for sports & fitness companies increased by +5.06% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.96% +17.67% | 0.95% 2.24% |
| Multi-channel | 1.23% -3.59% | 1.12% 1.34% |
| Performance Max | 1% -14.35% | 0.68% 1.49% |
| Search | 15.42% +2.94% | 8.63% 23.64% |
| Shopping | 0.83% +7% | 0.59% 1.14% |
| Video | 0.69% -13.26% | 0.4% 0.89% |
Network | ||
| Content | 1.48% +32.33% | 0.95% 2.16% |
| Mixed | 1% -14.35% | 0.68% 1.49% |
| Search | 5.61% +1.31% | 1.8% 15.12% |
| Search (Partner) | 0.57% +43.41% | 0.14% 2% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: March 9
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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