Google Ads CTR For Sports & Fitness
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Sports & Fitness
- Median CTR on Google Ads for sports & fitness companies is 1.48% in December 2024
- Median CTR on Google Ads for sports & fitness companies decreased by -5.81% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.7% -13.89% | 0.41% 1.45% |
| Multi-channel | 1.8% -13.33% | 1.2% 2.4% |
| Performance Max | 1.04% -0.77% | 0.73% 1.5% |
| Search | 18.42% +2.39% | 10.24% 33.66% |
| Shopping | 0.69% -6.24% | 0.52% 1.15% |
| Video | 0.59% +7.48% | 0.16% 0.82% |
Network | ||
| Content | 0.99% -13.25% | 0.38% 1.57% |
| Mixed | 1.06% -0.61% | 0.77% 1.57% |
| Search | 6.91% -7.45% | 1.97% 18.37% |
| Search (Partner) | 0.53% +4.93% | 0.11% 1.09% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: December 15
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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