Google Ads CTR For Sports & Fitness
Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month
Summary of Google Ads CTR For Sports & Fitness
- Median CTR on Google Ads for sports & fitness companies is 1.39% in September 2024
- Median CTR on Google Ads for sports & fitness companies increased by +6.02% compared to last month
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Connect your dataChannel | Median | Range |
|---|---|---|
| Display | 0.32% -52.44% | 0.16% 1.51% |
| Performance Max | 0.98% +8.28% | 0.69% 1.21% |
| Search | 17.04% +7.84% | 5.67% 33.33% |
| Shopping | 0.63% -11.91% | 0.52% 1.09% |
| Video | 1.03% +35.8% | 0% 1.25% |
Network | ||
| Content | 0.61% -29.54% | 0% 1.67% |
| Mixed | 0.98% +8.28% | 0.69% 1.21% |
| Search | 8.99% -13.37% | 2.02% 29.88% |
Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more
Last update: September 2
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Our comprehensive guide is designed specifically for Google Ads advertisers in the Sports & Fitness industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Sports & Fitness sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Sports & Fitness advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.
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