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Google Ads CTR For Baby & Children Other

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Baby & Children Other

  • Median CTR on Google Ads for baby & children other companies is 1.82% in April 2025
  • Median CTR on Google Ads for baby & children other companies increased by +3.27% compared to last month

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Channel

MedianRange
Display

0.84%

+103.78%

0.46%

1.22%

Performance Max

1.29%

+3.19%

1.01%

1.68%

Search

19.5%

+24.59%

10.37%

31.83%

Shopping

1%

-8.46%

0.64%

1.27%

Network

Content

0.08%

-88.12%

0.04%

0.84%

Mixed

1.29%

+3.19%

1.01%

1.68%

Search

11.15%

+3.02%

3.74%

20.91%

Search (Partner)

0.37%

-11.52%

0.11%

0.48%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Baby & Children Other industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Baby & Children Other sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Baby & Children Other advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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