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Google Ads CTR For Vitamins & Supplements

Always up-to-date Google Ads cost and performance metrics from billions of dollars of annual ad spend per month

Summary of Google Ads CTR For Vitamins & Supplements

  • Median CTR on Google Ads for vitamins & supplements companies is 2.22% in April 2025
  • Median CTR on Google Ads for vitamins & supplements companies increased by +10.52% compared to last month

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Channel

MedianRange
Performance Max

1.22%

-4.1%

0.76%

1.99%

Search

14.5%

+34.69%

9.14%

21.86%

Shopping

1.52%

+38.79%

0.91%

1.61%

Video

0.16%

-16.8%

0.13%

0.19%

Network

Mixed

1.22%

-4.1%

0.76%

1.99%

Search

13.25%

+28.4%

7.76%

20.82%

Search (Partner)

2.11%

+1,102.34%

0%

9.03%

Data is based on 5,000+ companies and billions of dollars of annual ad spend from companies connected to the Varos platform. Learn more

Last update: April 13

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Our comprehensive guide is designed specifically for Google Ads advertisers in the Vitamins & Supplements industry, brought to you by Varos data. This resource is your gateway to understanding the average Click-Through Rate (CTR) that brands like yours can expect to encounter on Google Ads. Leveraging insights from thousands of campaigns within the Vitamins & Supplements sector, Varos has meticulously gathered and analyzed data to provide you with accurate benchmarks. Whether you're looking to launch a new campaign or optimize existing ones, our guide offers valuable insights to help you navigate the competitive landscape of Vitamins & Supplements advertising effectively. Stay ahead by making informed decisions based on industry-specific data that can drive your advertising strategy toward achieving higher engagement and maximizing ROI.

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